Mission: To contribute towards a sustainable and just society free from extreme poverty in the world.

MindMe International (MMI) is a duly registered NGO based In Kenya. The organization supports and raises funds for projects that have a sustainable solution and goal, based on the level of need. The main objective of the organization is to contribute towards a sustainable society free from extreme poverty. Our focus areas are Education, livelihoods, Technology and Innovation while advocating for Sustainable cities and communities. MMI works mostly in the urban slum settlements and in Rural Kenya/Africa.

Our Bottom up approach is different.

We connect communities to own their story. We give communities the platform to voice their story. Giving them the opportunity to find solutions relevant to them.

How do we do it?

  • We establish a need in a community. Every need has a sustainable solution
  • We research and report on the need
  • Document the need through story telling and imagery
  • Engage Private and Public organizations, Non-profits, and Corporates to support community sustainable solutions
  • Directly support the beneficiaries through various programmes

We believe that sustainability can be achieved by balancing both economic and social progress.

Founding / Back Story

MindMe International was founded by John Wambugu, an award winning documentary photographer and filmmaker from Kenya. He is a Canon certified Trainer for Africa and a UN global goals supporter. John describes his turn around experience after continuously witnessing people who lack their right to basic needs and rights. He felt hugely indebted to the people he captured with his lens. This was the picture that did and has continued to face him every time he has had to document human-interest stories across Africa. He is passionate about the development agenda for Africa where he works and holds constant talks across Africa on sustainable development and on the role of media in development. John was instrumental in coming up with videos and photography for the COP 21 conference in Paris (2015) and COP 22 in Morocco (2016) with his award winning photography work being used in the historical occasion of signing the Climate Change Paris agreement on 22nd April 2016

He has also been invited as a jurist for the Udada International women’s film festival that promotes women in film across the world and the Africa slum photo festival that celebrates work from photographers across Africa taken in slum context. He is pursuing a postgraduate in Communication with a major in communication for development at the United States International University. He is a fellow of the Mohamed Amin Foundation having been awarded the prestigious Reuters Film and Television Scholarship. John has also been awarded the overall documentary portraiture series award and the climate change award in Kenya for his work in photography. For MindMe John is constantly fundraising and networking with like-minded partners and organizations while using most of his resources to enable the organizations work to continue.


We are currently working in the following sectors:

Education Water, sanitation and hygiene Gender equality and Livelihoods Environmental conservation Technology, Innovation and Research